洛阳雅俗共赏文化艺术研究院 “以花为媒”文旅融合让洛邑印象牡丹花茶走向世界
洛阳雅俗共赏文化艺术研究院在第 41 届中国牡丹文化节，通过 “以花为媒”，文旅融合共同发展，助力乡村振兴，助力牡丹文旅特色产品—— 将洛阳丰富的历史文化资源转变为具有市场潜力的文化产品。在文旅融合的大背景下，研究院推出的“洛邑印象牡丹花茶”便是其文化创新实践的典范，让洛阳这朵牡丹花茶真正的香飘万里，成为新时代文旅融合的典范。https://player.youku.com/player.php/sid/XNjM4MjUyOTc2MA==.htmlhttps://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/622f5308af564376bead2812a90d8e1c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=031LAKClWwBjQ34EFs6RUs0QMp4%3D
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“洛邑印象牡丹花茶”以洛阳的牡丹文化为灵魂，精选优质采摘新鲜牡丹花瓣，通过特殊工艺精心制作而成。每一朵牡丹花茶都蕴含着牡丹的芬芳与茶的清香，让人在品茗的同时，也能感受到洛阳深厚的历史文化底蕴。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/67a5e6e9be7a46e5907e18364b409916~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=vdfSTSRrGchHbViteI2RFI6158g%3D
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“洛邑印象牡丹花茶”由一朵花到一杯茶，再由一杯茶到一朵花的涅槃重生，运用传统与现代相结合的独特工艺精心制作而成，其独特的风味不仅展现了洛阳牡丹的高贵与美丽，传达了洛阳深厚的文化底蕴，把牡丹作为“城市名片”，将牡丹与文化相结合、激活了“经济发展”，“洛邑印象牡丹花茶”通过线上与线下活动，有效提升了品牌的知名度及市场影响力。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d78d6852da3b424aafad1178d239f07d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=XDJ%2B%2Fb5L4T25%2BiNiF7sCMzVswkc%3D
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为了让“洛邑印象牡丹花茶”更好地走向世界，洛阳雅俗共赏文化艺术研究院制定了全面的品 牌建设和市场推广计划，这些举措不仅提升了“洛邑印象牡丹花茶”的文化价值，吸引更多消费者的关注和购买，在品牌形象上，注重包装设计的文化内涵和审美价值，使产品在视觉上呈现出高端大气的形象，通过社交媒体、电商平台等渠道扩大品牌知名度，也彰显了研究院的社会责任感和担当精神。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/10dd455158d040df9f86c74aedf7de6a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=PtZikCNK2ibf9%2F2clplFClXm950%3D
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此外， 洛阳雅俗共赏文化艺术研究院还与洛阳市农业农村局特色农产品展销中心和文化旅游机构建立合作关系，将“洛邑印象牡丹花茶”作为洛阳特色旅游纪念品推向国际市场。通过这些努力，“洛邑印象牡丹花茶”逐渐在国际市场上树立起良好的品牌形象，赢得了越来越多消费者的喜爱和认可。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/48556d8b0ef94b0d85177eabcea9b4c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=w1XMFy9ik5QkONolwqxvqTQaqP0%3D
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“洛邑印象牡丹花茶”不仅为消费者提供了独具特色的味觉体验与文化享受，也在推动洛阳文化艺术与旅游业的融合发展中起到了积极作用。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b0ae3ec1604e4dd18c20a270d631d153~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=B8kznq5R%2BT887oRy7i0eXWAPNh4%3D
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展望未来，随着文旅深度融合及市场需求的不断扩展，“洛邑印象牡丹花茶”有望成为代表洛阳乃至中国文化的新标志，进一步走向国际舞台，让洛阳这朵牡丹花茶真正的香飘万里，成为新时代新中式茶饮文旅融合的典范，向世界展示“洛邑印象牡丹花茶”的独特魅力。提高品牌知名度和美誉度。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/83afca4bb85b42da9662a19a39b00f21~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=GvIAOh8kqr9njlSqv5nD%2BLxSbgM%3D
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洛阳雅俗共赏文化艺术研究院、洛邑印象将继续秉承“以花为媒”的理念，深入挖掘洛阳牡丹文化的内涵和价值，不断创新和完善“洛邑印象牡丹花茶”的产品开发和服务体系。同时，研究院还将加强与国内外相关机构的合作与交流，推动洛阳文化艺术与旅游业的融合发展，为传承和弘扬中华优秀传统文化贡献更多力量，推动“洛邑印象牡丹花茶”等文化产品走向更广阔的市场，为传承和弘扬中华优秀传统文化做出更大贡献。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9b3e915339af4b07b609b4603baa9737~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1713689999&x-signature=BlssdZHbiw1joAGNKS0AFYCYCpc%3D
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