2024春节孟津区“引爆”文旅沉浸式新玩法
https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/2dd57d1847df4866886ebfad5d9dd095~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=GGwxQuyyLEOLpYs7M6JfHhwUh4s%3D在刚刚过去的2024年春节长假，洛阳文旅十分火爆、屡屡刷屏，据统计，洛阳各景点门票订单更是同比增长35倍。今年的春节长假期间，孟津区文化旅游活动丰富多彩，产品供给亮点频出，文旅项目惠民给力，聚客效应显著提升，文化旅游市场安全有序、喜庆祥和。沉浸式的文旅活动创意十足、花样百出，为洛阳文旅“爆单”贡献了重要力量。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/67ab65c223b44e369ebfb43338c6114b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=Ey6%2F8FRHUYbz%2Fflu%2FRHY0u%2BUlnI%3D
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创意十足，主打“年轻时尚”。连日来，孟津文旅局全面提升策划创意水平，精准定位，形成联动态势，加快推进全域旅游和文旅融合，在“争当表率、争做示范、走在前列”中展现文旅担当。推出“龙腾国潮回家过年”为主题，浪漫铁花之舞，龙狮鼓舞贺新年，新春狂欢汉服大巡游，视觉盛宴的无人机表演，全天多场汉风古情演义，带游客沉浸式感受穿越千年的古代场景，一起迎接龙年喜气，为游客带来一场文化与旅游的碰撞之旅，丰富多彩的文旅活动打造留孟津过年的新玩法。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0effb10c0f504d108e2da8455d94e514~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=vth0%2FIG76KiKR7hxerznfohByhM%3D
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休闲为主，主打“沉浸互动”。孟津突出重点，实现专业运营，更强发力；聚焦人气，活动常态长效，激发活力；以独特的城区魅力和浓厚的节日气氛迎来了络绎不绝的游客，全区文旅市场持续火爆，群众出游热情高涨，文博游、乡村游、祈福游、古镇游等成为出游高潮，以自驾游，近郊游为主要形式的徒步健身、钓鱼观光、采摘蔬果、摄影风采等乡村游活动，也吸引广大游客踏青打卡。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ac256f089be34bd2a49f9eb3f80eaf3e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=a8Ukd9sdEmfoeOyF%2FyjBJGdYG2M%3D
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交互式传播，主打“百花齐放”。春节长假期间，孟津区善用各类平台，渠道多元，推动文旅融合同频共振，坚持“引进来”与“走出去”有机结合，推动品牌影响持续放大。各类优惠政策带动消费作用明显，各大景区推出春节优惠政策，看孟津免费游”、多家景区门票半价优惠、抖音团购等文旅大礼包，带动文旅市场持续火热，推动文旅融合释放旅游消费潜力。同时，充分利用新媒体平台重点追踪、广泛宣传，持续打造来孟津区旅游的新IP和“近郊游孟津 深度对洛阳”的深刻印象。据大数据监测，春节假期五天，孟津区共接待游客136.1万人次，综合收益达到2.73亿元，同比比增长26.2%。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6978e23a8a324b66ab9c7578362df7d9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=7CsRf2N%2BJjEpM1H5Ga3CiqP4KVw%3D
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服务保障，主打“保驾护航”。长假期间，孟津区委、区政府及文旅部门和执法机构连日对文旅场所进行安全隐患排查，确保春节文旅市场的平稳运行。截止目前，孟津区春节假日旅游呈现市场增势强劲、运行秩序平稳、服务质量提升、经济效益良好的态势，未发生旅游安全事故和重大旅游投诉。2024龙年龘龘，文旅发展如火如荼，孟津区也将迎来文旅发展新蓝海，与更多的游客共享龙年喜悦，同赏孟津美丽画卷。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/732c82f53d51474eace66cfb07560ffb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1708768580&x-signature=ManV%2Bl%2B897%2BazO4Oye2s%2FEhUoGE%3D
记者：邱红喜编辑：陈晓凡通讯员：徐静 许晓博
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